eBay Authenticity Guarantee (2022)

We live in a world where it’s increasingly difficult to tell what’s real. eBay launched an Authenticity Guarantee service as an effort to counter fakes and regain their credibility in the luxury and streetwear world as the original online marketplace. We created this campaign to share eBay’s point of view, Everyone Deserves Real, and to showcase their commitment to getting the f*kes out of here.

Creative Directors: Trent Spear & Michael Gusman
Photographer: David Brandon Geeting
Copywriter: Michael Gusman